{"product_id":"foundation-shampoo","title":"Foundation Shampoo — Sulfate-Free \u0026 Scalp Care Cleanse for Curly Hair","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho it's for: curly, wavy, and coily hair that needs a gentle, everyday cleanse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFoundation cleanses thoroughly without stripping natural oils or disrupting the scalp's microbiome — gentle enough for daily use. \u003cstrong\u003eWhen mixed with our Nectar hydrating booster\u003c\/strong\u003e, it detangle as it cleans, so a separate conditioner isn't needed afterward.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSurfalux\u003c\/strong\u003e, our blend of ultra-gentle surfactants, lifts away buildup while leaving curls soft and manageable. \u003cbr\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e and \u003cstrong\u003eUrea\u003c\/strong\u003e support scalp balance, and \u003cstrong\u003eXylitol\u003c\/strong\u003e works on the hair cuticle to boost shine, curl definition, and natural volume control. \u003cstrong\u003eSulfate-free, paraben-free, alcohol-free.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: apply to wet hair, massage into the scalp, and rinse thoroughly. Follow with Nectar (for hydration) or Trinity (for a full routine).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e400ml — average 2-month supply.\u003cbr\u003eShipped in 1-2 business day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Archetype","offers":[{"title":"Default Title","offer_id":56387654418812,"sku":null,"price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3026\/5980\/files\/Nature_to_lab.jpg?v=1777574967","url":"https:\/\/archetypehair.com\/products\/foundation-shampoo","provider":"Archetype","version":"1.0","type":"link"}