The most radical thing you can do for your hair? Actually listen to it.
Every woman has been told what her hair needs. By brands. By trends. By everyone except herself. ARCHETYPE was built to change that. We give you the science, the botanicals, and the tools. You bring the self-knowledge. Together, you build something no shelf product can replicate.
We provide the ingredients.
You be
the alchemist.
kitCurly Magic Duo - For curls & waves
Shampoo Base
kitHydration Ritual - For deep hydration
Nectar - Ampola Hidratante
kitScalp Healing Duo - For scalp health
kitThe Alchemist Apothecary - The complete collection
Titã - Impulsionador Fortificante
Creme Capilar 3 em 1 Trinity
Shop by hair need.
Discover your
hair ritual.
For curls & waves
Curly Magic Duo
Trinity + Wavemaker
Definition and bounce for curls that need to hold their shape.
Shop the ritual →
For scalp health
Scalp Healing Duo
Foundation + Titan
A calming, fortifying pair for scalp balance and stronger roots.
Shop the ritual →
For deep hydration
Hydration Ritual
Trinity + Foundation + Nectar
Layered moisture for hair that drinks it in and stays soft.
Shop the ritual →
Save 17€The full line
The Alchemist Apothecary
Complete Archetype collection
Every base and booster — the whole ritual, together.
Shop the full line →The Alchemy Ritual.
Five steps to
your transformation.
01. Pause
Before applying, take a moment. What does your hair need today? Moisture, repair, balance? Let your intention guide your formula.
02. Cleanse with Foundation
Our gentle base cleanses all hair types without stripping. The perfect canvas for your personalized ritual.
03. Customize with Boosters
Choose your targeted boosters. Mix them into your base. Hydration, repair, scalp health, frizz control. Your formula, your alchemy.
04. Apply with Intention
As you apply, breathe. Connect with the ritual. This is not just haircare. It is a moment of self-care and mindful presence.
05. Celebrate and Adapt
After your ritual, take a moment to appreciate how you feel. Not just your hair, but you. Your needs will change with seasons and life. Switch your boosters. Archetype evolves with you.
From the depths of nature to the depths of you.
Ingredients that
transform
Surfalux
A cutting-edge technology combining gentle yet efficient surfactants for thorough cleansing without dryness. The backbone of Foundation Shampoo.
Niacinamide & Urea
Moisturizing actives that penetrate the skin, regenerating cells and maintaining a healthy scalp microbiome. In Foundation.
Xylitol
Repairs scalp and hair cuticles, enhancing shine, curl definition, and volume control. In Foundation & Wavemaker.
Açaí & Pequi Oils
Antioxidant-rich Açaí restores vitality. Pequi, rich in vitamins A and E, softens, hydrates and strengthens. Trinity.
Murumuru & Cupuaçu
Murumuru seals moisture and reduces frizz. Cupuaçu delivers intense hydration and elasticity. Trinity.
Vegan Protein Trio
Hydrolyzed Corn, Wheat & Soy Proteins reinforce the hair fiber, improving resilience and reducing breakage. Titan.
Hyaluronic Acid
A moisture magnet that hydrates and plumps the hair, supporting bounce and a fuller feel. Titan Booster.
Marshmallow, Linseed & Chia
Wavemaker’s botanical trio. Creates a flexible film that defines waves and curls without stiffness.
Jojoba, Pracaxi & Abyssinian
Jojoba mimics natural lipids; Pracaxi and Abyssinian deliver a sleek, satin finish with shine and frizz control. Nectar.
Kukui & Avocado Oils
Sink in with richness, supporting elasticity and suppleness. Tocopherol (Vitamin E) seals and protects. Nectar.
Radish Root Ferment
Microbiome-friendly prebiotic and ferment that keeps Titan gentle and scalp-comforting.
Lavender & Rosemary Waters
Aromatic hydrosols in Titan that soothe the scalp while providing a fresh, comfortable cleanse.
