Privacy Policy
Last updated: May 2026
At Archetype, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information in accordance with the General Data Protection Regulation (GDPR) and applicable Belgian law.
1. Who We Are Archetype is a haircare brand based in Brussels, Belgium. You can contact us at hello@archetypehair.com for any privacy-related questions.
2. What Data We Collect We collect the following personal data when you interact with our website or purchase our products: your name, email address, shipping and billing address, payment information (processed securely by Shopify), and order history. If you subscribe to our newsletter, we also collect your email address via Mailchimp.
3. How We Use Your Data We use your data to process and fulfil your orders, send order confirmations and updates, provide customer support, send marketing emails if you have opted in, and improve our website and services.
4. Legal Basis for Processing Under GDPR, we process your data on the following legal bases: contract performance (to fulfil your orders), legitimate interest (to improve our services), and consent (for marketing communications, which you can withdraw at any time).
5. Who We Share Your Data With We only share your data with trusted service providers who help us operate our business: Shopify (e-commerce and payment processing) and shipping carriers (to deliver your orders). We never sell your personal data to third parties.
6. How Long We Keep Your Data We retain your order data for up to 7 years as required by Belgian tax law. Newsletter subscription data is kept until you unsubscribe.
7. Your Rights Under GDPR As an EU resident, you have the right to access your personal data, correct inaccurate data, request deletion of your data, withdraw consent for marketing at any time, and lodge a complaint with the Belgian Data Protection Authority (dataprotectionauthority.be).
To exercise any of these rights, contact us at hello@archetypehair.com.
8. Cookies Our website uses cookies to ensure basic functionality and improve your browsing experience. You can manage cookie preferences through your browser settings.
9. Changes to This Policy We may update this policy occasionally. Any significant changes will be communicated via email or a notice on our website.
10. Contact For any privacy-related questions, contact us at hello@archetypehair.com.
